MEDIA PSYCHOLOGY

Media Psychology

Media Psychology

Introduction

Evian is a French mineral water whose motto is "Water is health." Its components claimed to be an essential contribution to lead a healthy life. For the image you've built the brand, is considered a well-known mineral water and is elected by the most famous. Evian bottled water provides a case in which the brand was developed after the firm was purchased. Evian water is differentiated from most other bottled water brands in that the product is not filtered or processed in any way. Source Cachet, the spring from which Evian is obtained, was discovered in 1789 near Mont Blanc in France. Soon after this discovery a health resort was constructed at the site. The beverage was first bottled in 1826 and sourced from the Chablais foothills in the haute Savoie region of France. Until the mid-twentieth century Evian was sold in pharmacies and could only be bought with medical prescription. It was only in the 1960s in France. and in the mid.1970s in other countries, that bottled water experienced a sudden surge in popularity and the brand became famous internationally. By 1969 Evian was suffering from a depressed equity market in France and from price controls imposed on mineral waters. It was acquired by Boussois-Soucho-Neuvesel (BSN whose management had major marketing capabilities. At the time BSN produced glass bottles, industrial containers, flagons and glass tableware. However, the management of IJSN felt that it was losing its competitiveness in the glass bottle industry, and so it decided to diversify into products that ii could bottle, such as waler and beer. In 1973 BSN merged with Danone, which started to develop the water business globally. Since then Evian's management has invested in globalizing the brand, being very innovative in the way they have bottled the water. They were the first to develop plastic bottles in 1978; to switch to plastic screw-tops in 1984; and to introduce handles on the packages in 1988. These and other innovations allowed Evian to grow even in periods of stagnation of consumption. By 2005 Evian was the top-selling brand of non-carbonated bottled water in the world.

Body

Evian's promise is that it keeps the body young and free of impurities, makes you live longer and better and energizes you. To convey this message Evian uses various media advertisements from time to time. In the commercial Young Evian Baby on Roller Skates, Evian wants you draw a smile. The ad achieves its goal: to convey that water is life when one feels young.

As the advertisement begins, the viewer observes the effects of Evian water in body. Then there is a mini component play and start to sound hip hop. The commercial then displays some babies do a wonderful skate breakdance, over the sound of a remix of 'Rappers Delight'. The ad lists some of the craziest, funniest and coolest babies dancing in skates and holds a great appeal for many viewers, as evident from the video hits over the ...