MEDIA, POWER AND MODERNITY

Media, Power and Modernity

Media, Power and Modernity

In todays society, individuals are surrounded by various kinds of ads whether TV ads, billboards and newspaper ads. Obviously, the main purpose of advertising to get the consumer to the product must be purchased in question, the message has to be within the advertising, as convincingly as possible and to ensure that certain emotions, feelings and values ??raised in the consumer . Print ads are an extremely effective way to reach a mass audience. Obviously, because the ads are in print, are the use of color, text and photography major factors for a successful campaign. Ads can not simply try to sell the product, they must refer to it for the consumer. It is important that advertising not only try to make clear the attributes of the product they are trying to sell, but also ensure that they actually mean something to us, the consumers It is no wonder that the advertising is examined and analyzed continuously, due to the constant speculation of the "hidden meanings" and the underlying messages. With the help of semiotics in advertising help to reveal the hidden meanings and messages in the underlying level, this modern method of semiotics is based on the writings of Charles Peirce and Ferdinand de Saussure base(Bignell 2009: 105-109).

For the purpose of this essay, I have decided on four printed advertisement for Ralph Lauren to concentrate. Ralph Lauren is a fashion designer famous for its chic designer clothing and perfumes. He began his successful empire in 1967 by opening a tie shop. Ralph Lauren then made the transition into the men's and women's clothing introduced in 1971 in his collection. Ralph Lauren remains to be one of the most successful fashion designers of our time.

Ralph Lauren ads are extremely important because it means their products to create, because Ralph Lauren is famous for its chic designer clothes, the quality is known to exercise, so there is not really a great need for mass advertising. Consumers will look at the label and immediately see the Ralph Lauren logo that is instantly generated values ??such as quality and style so it is important that the advertising must also generate these values ??within the consumer. (Williamson 2008: 196-205)

The first of the printed advertisement will have to see me are those for Ralph Lauren Romance. Ralph Lauren Romance is a scent with two separate products, one for men and one for women. Looking at the two different displays, one can begin using the different characters and different methods to address the different generations to see.



Figure 1Figure 2

Alpha

Figure 1 is for the women's fragrance and Figure 2 is for the men's fragrance. Both indicators show a male and a female (Filippa Hamiliton and Thierry Pepin). Both displays are in black and white, but when you compare the two can be seen that the male has much darker tones Advertising. Figure 1 is an ad with a male and female, has the male his hand on ...