Media and its Reliability

Media and its Reliability

Introduction

Whether in the news, on radio or in newspapers, every day since we got up until we go to sleep we contact information disseminated by mass media, information that show in different ways and using various resources, such as images, illustrations, graphics, texts or sounds, what happens in the world around us and in which we live.

The last decade of the twentieth century, or perhaps earlier, brought a major change in our society, we jump straight to what some authors have called the Information Age. Information is a major factor when constructing reality around us and how we understand social and cultural processes that occur in our world. Originally, the mass media were designed solely as an information tool. The development of societies and especially technological advances, expanded functions of the media making them essential elements of the current global common life. Subject matter experts and communications professionals themselves have defined the various roles of mass media. In a broad sense, everything that appears in the media is information and is reliable in most of the cases (Cantor, 2002).

Discussion

Our reality is composed of different social experiences, cultural and environmental where the subject is developed daily. Under this concept, the Media is the model of our reality.

For its massive character, everyone can share and learn in real time, events that happen in your environment and the world primarily through radio and TV with your news.

Television specials, great contribution to culture and education. Internet reaches every home, and users can get information of all kinds, supplement ideas or provide on the web, articles or texts up for others to access them, allowing a kind of educational social support network. Also, within its educational function of mass communication, media collect and transmit cultural values ??of ...