Media Advertising

Media Advertising

Introduction

The market for car manufacturers is perpetually governed by a range of ever-changing factors that determine success and profits. Customers generally base their decisions to buy a specific car model on considerations such as luxury, economy, style, brand, horsepower etc.. Of coursecar manufacturers know this and hence devise extensive marketing strategies that are specifically aimed at identifyingthe leading factors that influence the choice of consumers to purchase a car. By doing this, they are better able to customize their products according to the specific needs, tastes and preferences of the consumers of a specific market niche.

Car manufacturing giants such as Ford and Toyotahave literally shifted gears in terms of formulating effective global marketing strategies. This can be seen from the fact that they have gone one step further and devised segment-specific car models as well as marketing schemes.The Toyota Tundra Truck first featured in the May 2011 edition of Field & Stream magazine while the Ford 150 featured in the Men's Health magazine for the May 2011 subscription. Both these ads had one thing in common-both the magazines have what can be described as mainly a male subscription. Therefore, it can be said that the purpose of advertising the two trucks in men's magazines clearly implies that the manufacturers sought to target a male population.

Discussion

Toyota Tundra

The Toyota Tundra advertisement was featured in the May 2011 edition of Field &Stream magazine. Upon assessing the various elements of the advertisement, it was evident that it was particularly designed to appeal to the working class of the male population. The ad featured a full page picture of the brand new black Toyota Tundra truck which was displayed on a yellow backdrop. The main feature of the car that the advertisement focused on is the impressive 4.6L v8 engine of the truck which boasts an impressive 310 horsepower with up to 327 pounds of torque per square inch. The ad compares this impressive power of the engine with the force generated upon firing a 12-gauge shotgun.

Therefore, the engine horsepower can be identified as the unique selling point of the car.The truck has been advertised as the best friend of the working class of men who value the significance of a day's worth of hard labor and who are equally concerned about how much they spend onfuel day after day.In an age where the price of fuel has virtually skyrocketed, the ad also boasts ...