Analyzing Media Messages

Today's society is based on consumption. Companies need to sell and, in addition to the quality of products, one of the factors that facilitate the bands is advertising. The effectiveness of advertising is clear: if not a good investment companies would not. An advertisement is often looked past and ignored by the usual eye because people do not try to comprehend the purpose of the advertisement (Potter, 7-9). As I read VIBE magazine I came across a large network advertising Wrigley. The announcement was very hard to ignore, because my eyes were drawn immediately to the use of the red color in the advertisement. Vibe Magazine promotes the effectiveness of advertising Wrigley Big Red because the magazine itself is the voice of urban culture. Vibe audience is interested in entertainment, politics and fashion. VIBE Magazine and Wrigley's Big Red shared the same audience. People of urban cultures and people who are in entertainment, politics, fashion, and are known to maintain a clean and arrogance. The Wrigley's Big Red offers appeal to those who are fashionable, as the new slim package would fit in most pockets. Those fads are often times people are pure arrogance, so that will be suitable for this product as gum helps you maintain a good sense of the look and smell clean breath. Those interested in politics, are also suitable for food, because the policy includes a set of networks, including communication with people. Gum helps to keep breath smelling fresh. Those in the entertainment will be interested in the product for the same reasons as those of politics and fashion. People in entertainment are always affiliated with dressing in high fashion and always being clean, so therefore, they would want to have fresh breath.

This 'big red' advertisement is extremely effective. The vibrant red, combined ...