MEDIA

Spanish Media, How It Encourages Stereotyping and Feeds Racism

[Institute's Name]Spanish Media, How It Encourages Stereotyping and Feeds Racism

Introduction

The world has taken an abstruse turn, since the advent of technology and advancement in numerous aspects. Where it has benefitted the inhabitants of the world in numerous manners, it has also been equally pivotal in encompassing some downturn, which upon being exploited by the mankind, have proven out to be rather detrimental. Amongst the primary endowments of the modern times are the globalisation and the advancements attained by the media in numerous forms. Where both these domains have been extremely beneficial and lucrative in bringing the world closer, at the same time the misuse of these endowments have drifted the motives of some parties in a rather negative direction.

Media

Technically the term media is defined as the transmission of the desired information electronically via the innovations made by the mankind over time, in shape of television, radio, newspaper, and cinema, and now even the internet. The term widely associated with the media is the Mass media; mass media are an integral facet of media, which fulfils the purpose of catering to the larger audience, via the gadgets, mentioned earlier. Media entails the technical distribution and reception of information and the respective subject matter. There are numerous purposes of media, for some it is the mode of gaining information, and for others, it is the purpose of attaining entertainment.

The Characteristics and Advantages of Media

The characteristics of the media have stormed the world and its inhabitants to a significant extent. Apart from the fact that today's media is less printed and more digital (even the newspapers); it is even faster than before. Now news or information is either just a click away or to flip to your favourite channel. Most importantly, the biggest characteristic of the current media resides in the fact that it addresses or caters to a greater extent of people to what it did early on.

The advantages of media are not hidden from anyone. Amongst the most important advantages that the media entails today, spread over the categories of the mediums that exist; for instance, newspaper today has the capability of storing the news and information of the whole world, rather than just an area or country. The current radio apart from the news purpose, widely serves the purpose of entertainment, which is a positive aspect for those corporations which wish to air their ads, with respect to the target audience of each radio show. The TV, as discussed earlier, courtesy the cable network, enables the respective parties to cater to not only the regional but also the international audience and market; and it is undoubtedly the biggest and most influencing medium (Berry, 2008, p. 43).

Influence of Media

In today's world, it is almost the centre of every conversation that how influential the media has become over time, and the unmatchable powers it endures in the modern world. The media via its approach and subtle tactics pose considerable influence on ...