MEDIA

Media



Media

Introduction

British Broadcasting Corporation (BBC or "the company") is a UK based broadcasting company. The company's prominent market position provides it a competitive advantage over other players in the broadcasting market. However, intense competition may adversely affect the market share of the company in future.

SWOT analysis

Strengths

Prominent market position

BBC has a prominent market position in the broadcasting market. It is the largest broadcasting organization in the world. The BBC reached an average of 97% of the UK population each week in FY2010. The company's news services, which include one of the world's largest broadcast news websites, reach an average of ...