McDonald's Use of Information Sources

McDonald's Use of Information Sources

Introduction

It is imperative for the organizations to treat information as their asset or resource and it should be managed and organized effectively so that it can exhibit quality. In most of the organizations, the flow of information is huge therefore; it is significant for the organizations to recognize importance of information sources (Ricart-Costa, 2003). Since use of information sources are considered most dynamic as compared to other processes of business and they are important tools to build marketing decision systems and customer relationship management therefore, this paper will evaluate the way in which ...