MCDONALDS

McDonalds

McDonalds

Introduction

During the last few decades, companies have been confronted with an increasingly competitive environment. Forces facilitating globalisation, such as the liberalisation of international trade, the international integration of production, research and marketing by major MNCs, as well as the emergence of major economic regions like the European Union, have enabled companies to invest overseas to gain or maintain competitive advantage. McDonalds holds one of the best success stories upon going global(www.mcdonalds.com). Throughout the past three decades upon their global steps. McDonald's success was built upon their training of staff, as well as their strategic ways upon entering another ...