McDonald's- Company Policies and Strategies

[Name of the Author]

[Name of the Institute]TABLE OF CONTENTS

Introduction1

Discussions1

McDonald's Background1

Vision for the Company2

A Mission Statement2

Core Values2

Financial Objectives3

Strategic Objectives3

External Analysis4

Food Industry4

Seven Components of the Macro-Environment5

Significant Components of the Macro-Environment7

Summarize the Macro-Environment7

Five Forces with Examples8

Strategic Groups in Food Industry10

Internal Analysis11

Present Strategy of McDonald's12

SWOT Analysis14

Prices and Costs Compared To Key Rivals16

Other Strategic Issues and Problems17

Generic Strategies18

Five Generic Strategies18

Strategic Moves, Timing and Scope21

Offensive Options21

Defensive Options22

Scope of Operations22

International Strategies24

Corporate Strategy26

McDonald's Corporate Strategy27

Corporate Social Responsibility28

Code of Ethics of McDonald's28

People and Structure28

Internal Operations31

Culture and Leadership31

Conclusion33

McDonald's- Company Policies and Strategies

Introduction

Food is the essential element for the survival of living. Sayings say that some people are alive for eating the food while others say that it is only consumed for the survival of life. Though, research has shown that the majority is the numbers of people who are living for eating the delicious food. They are found fond of in taking deliciously cooked meals.

Likewise, in the era of 21st century, the globalization has boosted the trends of rapid growth in the food industry. McDonald's is one of the successful forms of globalization. It is the essay about the history, its operations and activities of McDonald's. We will discuss in details about the internal and external factors, the macro-environment, the international policies etc and all the aspects of the company that has contributed in the success of McDonald's.

Discussions

McDonald's Background

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. The headquarters of the company are located in the United States. The company was established in 1940 as a barbecue restaurant that was operated by the eponymous Richard and Maurice McDonald.

Specializing in meals with sandwiches made of hamburger, the legendary Big Mac, which is the subject of a legendary scene in the film of Quentin Tarantino's Pulp Fiction, the forerunner of McDonald's was born in the United States in 1937 under the leadership of the McDonald brothers. Their chance meeting with their milk, Ray Kroc, things changed in 1955 which suggests that they developed their concept of McDonald's restaurants into franchises before buying the company a few years later. Four years pass and Ray Kroc was already over a hundred fast food restaurants in the country, and barely ten years later, McDonald's gone public as well.

Vision for the Company

The company has the clear and unforeseen vision for its present and the future operations. The responsible for the operations of McDonald's wants it to be the favorite place for its customers. McDonald's aim to provide the best food not in the town but across the globe that can fill the aromas of its taste to its customers.

A Mission Statement

McDonalds has the planned and focused mission. It wants to be the best and the most selling multinational company in the world. The company is working on the principles of the marketing mix that is the product, price, place and promotion. Everyday is the new day at the restaurants of McDonalds that is working hard to improve ...