MCDONALD'S BRAND STRATEGY

Where McDonald is taking the fight to support its brand in the market?

McDonald's Brand Strategy

Introduction

Where McDonald is taking the fight to support its brand in the market? This question entails great significance for strategy makers of Mcdonalds. It is important for them to present their brands with good strategy and its implementation.

McDonald's is one of the most well-known brands in the world, and is associated with burgers and with American-style fast food throughout the world, Economic downturns around the world impact McDonald's performance and the company is closing stores in Japan, but perhaps too late to prevent significant losses. Competitors use a franchise scheme similar to McDonald's own, so it is not difficult for franchisees with know-how at McDonald's to join a different very quick nourishment organization. However, McDonald's has not been able to capitalize on this and has lost market share as a result.

Branding is characterized as the use of a title, term, symbol, or conceive to recognize an association, merchandise, or service. The brand name Nike, for example, refers to the goddess of victory, while the swoosh logo is meant to convey speed and movement. Now the world's largest sports and fitness company, Nike was initially known for producing shoes for track events. A key competitor, Reebok, is named for an African gazelle, a species known to be powerful jumpers, very fast and graceful. The Adidas brand name is derived from the first three letters of the first name and surname of Adi Dassler, who was the company's founder. Several corporate brand names reflect the founder(s) and heritage of the company (e.g., The Walt Disney Company and Kellogg). Studies reveal that children at early ages can readily recognize and identify product logos, although some research indicates that brand recognition increases with age. (Williamson, 2004)

It has had admixed message to consumers as well as to its franchisees as a result. However, the fact that the company has introduced new products, or decreased the charges on existing goods, shows that it is eager to take the bold steps essential to support its brand in the market, and is not eager to yield market share without a fight. McDonald's relies on a vast network of franchisees, and has arranged to buy back franchises that cannot be sold, Conclusion although once a corporate powerhouse, McDonald's is no longer able to respond to significant market changes. The commerce Environment The commerce natural environment is the comparable landscape in which the business participates. At the sometime, however, consumers may be confused by the menu selections that McDonald's has introduced, particularly when those selections are not easily integrated-such as salads with dressings that cannot be accessed due to poor packaging. (Valkenburg, 2004)

Fight for their Brands

The leverage of nourishment advertising on young kids is an immensely convoluted topic of interest to policymakers, wellbeing professionals, and politicians. Given the growing evidence that obesity is a pandemic of growing proportions documented by the World Health Organization, this is not ...