We have all thought and been through the concepts of how companies work their way to influence customers, both current and potential, in the light of understanding and comprehending what makes customers tick towards a product. Many researchers, ample literature and live demonstrations have been done and conducted for understanding the tactics and tools that companies adopt for gaining maximum clients in the market. Globalization can held vastly responsible, as companies, corporations, MNC's and big corporate giants dwell and merge into the establishment of a boundary-less, global community known to us today (Deresky, 2005).