McDonalds



McDonalds

Introduction

McDonald's headquarters is located in Illinois Oak Brook, which is a multi-billion dollar assets of international companies. McDonald's is the world's largest and best-known fast-food group, from 1955, founder of the McDonald brothers and Ray Kroc opened the first restaurant so far in Illinois, which has opened in more than 120 countries and regions around the world the more than 30,000 restaurants worldwide turnover of about $ 10.49 billion. Now the trend is still rapidly developing. In many countries, McDonald's represents an American way of life.

“McDonald's is not just a restaurant,” This sentence accurately represents Hangai McDonald Group's business philosophy. In the overall institutional system of global McDonald's, McDonald's operations is a very important part, because McDonald's business philosophy and joy through gourmet restaurant staff passed to the customer. However, the McDonald's restaurant brand in the world is not full, it's just the tip of the iceberg, because behind it there is a comprehensive, complete, fully cooperate with the powerful support system, has reached effectively guarantee the quality and quantity, and this powerful system support including: advanced technology and management of food processing and manufacturing suppliers, packaging suppliers and distributors, such as procurement network, the integrity of the human resource management and training systems, management around the world, distribution systems, development architecture, Marketing, fast and accurate financial statistics and analysis and so on. Every department to make all functions of excellence, play teamwork , commitment to reach the McDonald's hundred percent customer satisfaction goal (Cummins, McKay & MacIntyre, 2005).

McDonald's best-known brand has more than 31,000 fast-food restaurant , located in 121 countries and territories worldwide. In addition, McDonald's is still in control of some other restaurant brands , such as afternoon coffee flavor (Aroma Cafe 1), Boston Market, Chipotle Mexican tortillas big fast food, Donatos Pizza and Pret a Manger. McDonald's 2008 revenue totaled $ 23.5 billion, net income of $ 4.3 billion. Most of McDonald's fast-food restaurant are available over the counter chummy speed type (drive-through of the English translation, meaning that they can not get off a fast-food restaurant in enough service. Customers can drive a la carte at the door, and then bypass the restaurant, at the exit Meals take place.) in two service mode , while providing indoor dining, and sometimes also offer outdoor seating. Thru restaurants usually have several separate sites: parking spots, checkout point and pick up points, but after the general meeting and the two sites together.

Discussion

McDonald (McDonal's) taking 'm' as its logo, colors using golden yellow, it's like two open golden double arches, symbolizing joy and delicious, symbolizing the McDonald's “Q, S, C & V” like a magnet generally keep the customer sucked into This joy of the door.

As a “Ronald McDonald” McDonald's one of the signs, a symbol of peaceful and friendly, a symbol of McDonald's will always be everyone's friend, a member of the community, all the time he was ready to contribute to a development of children and communities. Ronald McDonald Children's Charity Foundation was established ...