MCDONALD

McDonald

McDonald

Introduction

The first McDonald's outlet was opened by brothers McDonald's in 1948. At that time, it became the first local franchise in the history of fast food in San Bernardino, California (USA). It offers fast food, which is prepared and serves at high speed. There is no doubt that the basis of their success was to replace the conventional dishes used in the rest of restaurants (Books, 2010). After some time, they reached a high level of sales although their menu was limited, but they kept growing. So in 1955, Ray Croc opened the first store of the Corporation. During 50s and 60s, the management team of Ray Kroc established the successful philosophy of the system of the company which indentified four factors that were Quality, Service, Cleanliness and Value. While McDonald's offers its customers a standard menu in all its premises, it is even noticeable that these menus are combined with special products, which are developed in each culture depending on the tastes.

Role of opinion leaders in McDonald's marketing

Words of mouth are the best way to target market for the selected business. It is the most influential way of marketing. Through this way, the brand gains interest and confidence in the consumer. It is important that, opinion leaders are in your favor and promote the product or service positively. Most of the researchers argued that many consumers buy products influence from the word of mouth. This tread is popular for Mc. Donald the opinion leaders have continued the promotion of the product and keep giving positive influence to the consumers. Reaching in the mind of opinion leaders is necessary and significant for the marketing people. It is the traditional marketing campaign, but still the company is earning because of these opinion leaders. Through TV, news channels, blogs and other source of media opinion leaders has given specific priority to the MC Donald and bring it to the success. One of the major success factors of Mc Donald is its positivity among the opinion leaders.

Mc Donald Marketing Spark

Mc Donald turns to be the best brand worldwide. It have always listened customers and continue building its brand strategies. The positive brand personality gives Mc Donald highest success in fast food chains. Mc Donald have performs in the consistent way that means it has provided customer satisfaction throughout. It has always provided best marketing and advertising campaigns. The color, design, images are the positive feature of the brand that has always attracted families towards it. The Golden Arches is the familiar logo of the Mc Donald. Mc Donald has always given tough competition to its rivals.

Economic legal and technological changes take them to the better way and bring success in the market. The company has gain loyal customers throughout the years. The company believes in the 4 P's of marketing and has always considered them to be the best to attract customers.

The success factor of Mc Donald is the continued marketing research and its ongoing marketing ...