Marriott Hotel Group

Marriott Hotel Group

Marriott Hotel Group

Porter`s Five Forces

According to Porter, there is a central force - the rivalry among competitors - and four that directly impact in different ways: threat of substitute products and services, bargaining power of suppliers, threat of new entrants and bargaining power of customers. With the rapid changes that have occurred in the market, not only from traditional competitors, but also new entrants due disintegration of barriers to access to markets previously monopolized, new companies need a highly competitive business strategy. With that their managers are forced to create a broader vision for an organizational restructuring focusing thus all economic sectors, nationally and globally.

Bargaining Power of Suppliers

The hotel is designed for those who are committed to the success and enjoys every opportunity for this - whether it's business or pleasure, offering a warm and professional service, functional and well-equipped. The space of the lobby allows guests with equal success to work and communicate. Restaurants and bars serving international cuisine prepared with the freshest ingredients. Conference and events service are the standards in the industry, as well as a fitness centre.

The market is dominated by a few large suppliers,

No substitutes exist for this input,

The customer is not an important customer for the supplier (Ehlers, 2000);

Bargaining Power of Customers

Marriott Hotel is fully committed to offering all customers excellent service and respects their concerns about privacy. The company understands that visitors to the website interested in whether and how this website collects and uses information.

They involve large volumes,

The producing fallow has high fixed costs,

The market is undifferentiated and can be replaced by substitute.

Threat of New Competitors

The company has a dedicated force of employees i.e. 137,000 people. Marriott International continues to acquire new hotel chains: it owns 49% of the Ritz-Carlton Hotel Company, as well as the ...