JW MARRIOTT

JW Marriott in San Antonio

Abstract

This report provides an in-depth analysis of JW Marriott San Antonio, a resort that offers numerous luxuries in it. . JW Marriott in San Antonio is located in the beautiful Texas Hill Country, and caters to the elite class. This report provides comprehensive information concerning the company, industry as well as its marketing mix and SWOT analysis. It will enable reader with sufficient knowledge regarding JW Marriott in San Antonio and its industry, as well. Table of Contents

Background of the Company4

Overview of the industry5

Marketing mix (4 P's):6

Product7

Place7

Promotion8

Price10

SWOT Analysis10

Strengths10

Weakness11

Opportunities12

Threat12

Recommendations13

References14

Appendix15

JW Marriott in San Antonio

Background of the Company

Marriott International is at the peak of its business in the logging industry. This company has a largest hotel network. It now is one of the top most brand names that come under the name of luxury hotels. The business is one of the most successful one as it franchised properties in around 70 countries, and along with this, the premier world's hoteliers has around 3500 outlets. They provide compete services as it has a brands such as Marriott Hotels & Resorts, Marriott Hotels & Resorts along with it provides an opportunity to choose a particular service. It also enables the user with the facility to avail extended stay at their Fairland and Courtyard.

Apart from this they own string of luxury hotels it own Ritz Carton that aims to provide the same service. This company is in the business for quite a long time and is in the marking presenting more than 2000 flats for rents and plans around 40 courses with respect to golf. With respect to family of Marriott, it comprises of CEO J. W. Marriott Jr who are 30% owner of Marriott International. Hotels brand JW Marriott is a luxury hotel in key cities and famous resorts throughout the world (Goldstein, 2010).

The largest hotel network JW Marriott opened in the beginning of 2010 in San Antonio a resort that offers numerous luxuries in it. It has already opened 3 more hotel brands in USA that includes JW Marriott Marquis Miami, JW Marriott Hotel Chicago, and JW Marriott Hotel Los Angeles at LA Live. JW Marriott in San Antonio is located in the beautiful Texas Hill Country; just 19 km north of the San Antonio International Airport. The JW Marriott San Antonio Hill Country Resort & Spa offers a wonderful view of the lavish oak and an undulating landscape (www.jwsanantonio.com, 2011).

The 1002 rooms are intimate havens designed in a rustic elegant. JW Marriott San Antonio Hill Country Resort & Spa has a full-service spa, a golf course and water park. The hotel also has 5 outdoor pools and three spa tubs. The common areas have Internet access wired and wireless high speed (of payment). Business travelers staying at this 4.5-star business center open 24 hours, meeting rooms for small groups and technical assistance. There are 7 restaurants and a bar or lounge, coffee shop and pool side ...