Marriot Hotel

Marriot Hotel

Introduction

The story of the famous Marriott Corporation, is not elegant or luxurious as they are today with its 3,000 hotels, on the contrary it is full of sacrifices later with much perseverance as one of the most prestigious global chains. The first Marriott hotel was actually a motel located in Arlington, Virginia in 1957, ten years later, the corporation was created, which focused first on its restaurants by adding two strings to its portfolio, Big Boy and Roy Rogers Family Restaurants.

With regard to hotels, Marriott has come up with different brands to be one of the world's most recognized chains. Also, note that the Marriott also were the first to innovate airline services catering for their flights are still dominated market and service that also lend to some universities and colleges. It is in these restaurants is where it begins service excellence identifying the brand, JW Marriott, walking all areas constantly looking at every detail and reminding employees as it should be the process of production and service instruction still practiced today all CEOs of their hotels, where the offices of this charge should be small in ensuring that they do not become the focus of the work (Marriott, 2005).

Discussion

Strategic Group

One of the key competitor is Starwood Hotels and Resorts, both have been aggressively attempting to defend its luxury status and high-room rates to no avail, as weakened demand in the travel industry and strong competition has caused Starwood to take a big hit on its revenue figure. To recover from this huge revenue loss, Starwood may decide to reduce its room rates and cut operating costs. Due to the impact from world events and economic downturn, mid-value hotels like Holiday Inn and Quality Inn have become part of the competition arena. This is mainly because buyers may opt for lower priced accommodations rather than indulging in luxuries. In addition to the general economic conditions and the global political instability, there exist other threats to Marriott. These include changes in travel patterns and natural disasters, among others. People are more inclined to travel regionally as safety becomes a dominant issue when contemplating whether or not to travel to other countries that may possess volatile political issues. As well, the flooding in Prague and Jakarta reveal that Marriott is threatened by natural disasters, which is a factor beyond the company's control. In order to analyze the travel demand, three factors must be taken into account: the nature and characteristics of the application (which buys the tours, which consumes the tourism product, when the stays are required, where, etc.), size of each segment of the market and the evolution of tourism demand over time (demographic, lifestyle, changes in behaviour, appearance of new requirements on access, especially the quality of tourist service, etc.) (Allen & Wheatley, 2004). However, it should be noted that the life cycle of the tourism product is mentioned as one of the reference tools for forecasting and evolution of tourism demand. Thus, the interest of this study ...