Marks & Spencer

Marketing through Social Media

Marketing through Social Media

Introduction

Mark and Spencer is one of the leading brand ambassador retail store in the UK, established in 1884, it has now over 703 stores in UK and 361 stores in other countries of the world over 21 million customers visit their store every week. They provide the best products in their stores of different variety and quality house hold products, clothing, shoes, sports goods and outstanding food items. Their strength is their internal public up to 71,000 employees working with Marks and Spencer globally in their stores. Their values, quality and variety are their assets and their timely production and maintaining quality of the goods to retain the customers is their ideology. Their major market shares gathered by the women wear stuff and men`s wear stuff. In this research paper we will discuss, how Mark and Spencer uses social media to gain the market share and awareness among the peoples, how they use such strategies that helps them to make the most marketing strategies, in contrast with other media channels and techniques. The use of social media in today`s era is growing now a days as it can be evaluated through the common gesture of the peoples, youth shares the huge part played in the development of social media and interaction among the peoples, friends and the relatives. The Hi and Bye is just a click away from the distant peoples, you can stay connect by 24/7, without any hurdle and interference. As the technology grows the peoples these peoples did they gave their live to bring changes on masses and military theorist. Love for humanity freedom of creative mind against the force of injustice, fewer still modify the map of the world`s markets. Use of social media increases among the public as the public has become more aware and knowledgeable, the students are remain at rest every time when they are sleeping as well, even in the washroom any where any instant of time.

Discussion

Dynamics of the UK Market

In UK mark and Spencer operates more than 700 retail stores in UK with over 50,000 employees working over there, due to which their credibility is high among the UK`s market and in the other regional markets and the demographics of the world. United Kingdom`s market has such a demographic structure which has more place to be saturate the market, there are many other giants are working which have tremendous market share and penetration and growth as their trends shows the positive image, so in accordance with it the Mark and Spencer is already working and providing and utilizing their best resources and their efforts are well encouraged by the peoples and the competitors. UK has population about 62,641,000 but still they have so much penetration power in UK`s market. The youth is 60 million in UK; they showed the great enthusiasm towards the use of Social media, the new gadgets are well sold in UK`s market, the cellular and networking companies are providing ...