MARKS AND SPENCER

Marks and Spencer

[Name of the Institute]

Table of Contents

Introduction5

Analysis of the Environment6

PEST Analysis6

Political6

Economic6

Social7

Technology7

SWOT Analysis8

Strengths8

Weaknesses8

Opportunities9

Threats9

Porter Five Forces Model9

Threats from Potential new Entrants10

Threats from Substitutes10

Threats from Suppliers Bargaining Power10

Threats from Consumer bargaining power11

Competitive Rivalry11

Summary of the Environmental Analysis11

Analyzing Resources and Capabilities11

Resources and Capabilities11

Identification of Generic Strategy12

Company's Strategy13

Pricing Strategy13

Sustainability14

Accessibility14

Suggested Improvements14

Conclusion15

References16

Marks and Spencer

Introduction

Marks and Spencer is one of the largest retailers in UK, which had emerged as a small stall in the year 1884. This stall was owned by Michael Marks in a small town of UK, whose main focus was on providing value to the customers providing quality products in low prices. Later on, the stall changed into a retailer and Michael got a business partner, Spencer. Then the name of the company changed into Marks and Spencer, and became a well known retailer in the country.

Marks and Spencer is one of the leading retailers in the country, which provides quality products to its customers. The company has four main divisions including furniture, technology, textiles, and food. The company focuses on providing high quality, hygienic, stylish, and advanced products and services to their customers. The mission of Marks and Spencer is to grow the company changing it into a world class retailer. The retailers also focus on providing its customers with a happening and amazing shopping environment in their stores.

Marks and Spencer operates locally as well as internationally and has a number of retailers all over the world. They are serving the customers nationally as well as internationally. Marks and Spencer is operating as a successful business for years, and the company is growing and prospering year by year. More than 80000 people are employed in UK in Marks and Spencer, and the business has more than 700 stores around the country (http://corporate.marksandspencer.com).

Marks and Spencer has some brand values which includes trust, quality, value, innovation and quality to its customer by understanding their needs and requirements. Today, the company is focusing on improving the capabilities of its business, by promoting its brand and by improving its stores. Marks and Spencer built its own culture which made them produce high quality products, satisfying the needs of the customers to its fullest. The brand name is well-known and has its own value for the customers (Shaw, 2005, pp. 239-281).

This report consists of all the relevant information related to Marks and Spencer. The analysis of the environment including both internal and external is done using PEST analysis and SWOT analysis. The five force model has been used to analyze the competitors and competition of Marks and Spencer in the industry where it is operating. It also consists of suggestions and recommendations for Marks and Spencer to bring out changes in its operations so as grow and develop more. This report critically analyzes the environment of Marks and Spencer along with analyzing the operations and strategies used by the company (Helfat and Petaraf, 2003, pp. 509-533).

Analysis of the Environment

The analysis of the environment can be done by analyzing the internal as well as external ...