An evaluation of Marks and Spencer's Corporate Social Responsibility policies, including Business Ethics, and their impact on Business Practice and Key Stakeholders

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.



DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

PART 1: PROJECT OBJECTIVES AND RESEARCH APPROACH1

Background of the Study1

Project Objectives and Research Questions1

Reasons for Choosing the Project Topic2

Research Approach3

PART 2: INFORMATION GATHERING4

Information Gathering4

Inclusion and Exclusion Criteria5

Limitations of Information Gathering5

Search Technique5

Literature Search6

PART 3: DISCUSSION AND ANALYSIS8

Change Management at Marks and Spencer10

Influence of Vision and Mission of M&S13

Achievements Due To CSR at Mark and Spencer14

Implementing CSR Policies15

Managing CSR and Business Ethics17

Recommendations17

REFERENCES20

PART 1: PROJECT OBJECTIVES AND RESEARCH APPROACH

Background of the Study

Corporate social responsibility (CSR) has benefitted enormous recognition in the contemporary scenario. Nevertheless, arguments regarding CSR appear to have displaced from the premise that corporations have other obligations aside from the maximization of profits to the notion that corporations are able to abide by more liberal obligations. A way of meeting the terms that is progressively being expended is by deliberate initiatives. Modernistic CSR is by and large linked with voluntary non-binding patterns that businesses hold fast to in an effort to be socially accountable.

There is greater cognizance of the demand for corporations to be accountable equally with their altering ability. This consciousness is being elicited by corporations themselves; international civil society, which has greater public examination and exercises force on corporations to behave dependably; and the literal and possible menace of international legal action considering foreign direct liability. It is heading to worldwide alterations, driving more liberal corporate social responsibilities, and the growth of corporate social responsibility worldwide criteria in the fields of environment, human rights and anti-corruption.

Project Objectives and Research Questions

Corporate social responsibility denotes to the perception that businesses have more liberal social concerns to regard not just the financial concerns of the establishment but also in order to meet social responsibilities. Advocates have indicated that a more socially accountable establishment will bring forth heightened business execution, together with greater client-based brand even-handedness. Nevertheless, this universal estimate has been disputed and indeed it is not clear what peculiar CSR openings would be probable to construct greater brand equity as compared to other CSR initiatives. This project directs to deal with an evaluation of Marks and Spencer's corporate social responsibility policies, including business ethics, and their impact on business practice and key stakeholders. More exclusively, the project looks for to enquire whether particular CSR activities can gain customer-based brand equity. In order to have a thorough assessment of the ...