MARKETS OF MOBILE COMMUNICATION

Markets of Mobile Communication

Mobile Telecommunication in Australia and India

Introduction

The mobile telecommunication industry of Australia has been elevating and performing in the last ten years. Their focused emphasis on innovation is one of the reasons behind for their incessant success. In time span 2004-05, in Australia there had been over 16 million subscribers which is representing almost 81% of the Australian population. This penetration rate has been forecasted to exceed 94% in the coming years; it would become a routine of everyone's life. AMTA stands for Australian Mobile Telecommunication Association. The report has aimed to provide with the detailed information of the industry regarding the mobile (Porter, 2006, pp.78-92; Delaney, 2013).

Market Product

Nokia

It is “Finnish Multinational Communication” and has its headquarter in Finland. They have a common strategy that calls for acquiring a leading position in the world. Their sustainability comes first for the people and the taken environment. There are 1.3 billion consumers who are using Nokia mechanism. They want to cast a positive environmental and social impact in the whole world. They want to establish an understanding with the people on the planet. Nokia is a mobile phone manufacturer and the company has a very effective brand reputation in the entire world. In reference to the international market, Nokia has also built a reputed brand position in Germany and India (Satpathy, 2013).

It has been observed that there are a number of competitors of Nokia in the market, most important of them being Samsung and Apple. It is obvious that Nokia bean to dominate the mobile phone market internationally including Germany and India, later experienced a loss in the smart phone market in Germany and India. It was aimed by Nokia to provide the organization with the first mover headway in a niche segment of the market. But, Nokia was a late entrant in the market of smart phones in Australia and India, so Samsung and Apple overcame Nokia, and became the toughest competitors of Nokia (Hamel & Prahalad, 1994, p.122; Reed, 2013). 

Competitive Strategy

The competitive strategy of Nokia was directed towards product leadership rather than focusing on cost leadership. It was the aim of Nokia to introduce the best and different products in the market that would aim to effectively compete with the competitors' products. It has been observed in the market of Australia and India that the mobile phones produced by Nokia were the best but a challenge that posed for the organization was that the organization strived to manufacture their products at low costs which in turn increased the selling price of the products of Nokia. It was noticed that all the people in Australia and India were not able to pay the high process to purchase Nokia phones. On the other hand, the competitive rivals of Nokia enjoy the position of being product leaders in the market when it comes to smart phones. Nokia has now established strategic partnership with Microsoft to gain some expertise in technology and produce quality smart ...