MARKET SEGMENTATION

Segmentation of Mobile Communication Industry

Segmentation of Mobile Communication Industry

Mobile communication industry of USA is one the best communication industries in the world. Industry already has a very set growth and parameters. Companies are using the marketing techniques but utilizing their all available resources. Mobile companies already have segmented the users according to different segmentation basis.

Segmentation is necessary for any company in order to find out the exact target market and develop their marketing strategies according to that segment (Weinstein, 2004). Following are some of the segmentation basis for companies in order to get better results. On the following basis, ...