MARKETING/MANAGEMENT - BUSINESS

Corporate Social Responsibility in Burger King

Corporate Social Responsibility in Burger King

Introduction

The burger king, often pronounced as 'BK' is a chain of fast food spread across developed, as well as, developing countries, with around 12000 outlets. It mainly deals in burgers, hamburgers, milk shakes, ice creams, fries, sodas and other fast food products. Its headquarters are located in Florida (www.BurgerKing.com).

This section will discuss the social responsibility of the Burger King that reflects the sustainable company. To better understand the function of this company with respect to the social responsibility, we must understand the definition of responsibility,

“The corporate belief that a company needs to be responsible for its actions based on socially, ethically, and environmentally” (Maloni et al. 2006, p.40).

Energy

Burger King has made energy administration group supported by the organization's head monetary officer and official vice president, worldwide operations. The group is headed by the senior Vice president of improvement and the senior Vp of operations research and advancement. Together with representatives from around the organization, the group is inquiring about, recognizing and executing vigor lessening activities all around our worldwide framework (www.BurgerKing.com).

Waste Packaging

All of Bkc's bundling materials are produced, printed and connected to our items under strict quality control determinations. The sum of the inks utilized for printing on our bundling are affirmed non-dangerous and hold no unsafe levels of conceivably harmful materials. In an exertion to diminish our generally squander, we have made moves to guarantee that every buyer appropriates just the vital measure of bundling by trading boxes with paper item wrappings at whatever point conceivable. furthermore, Bkc has tried to utilize the lightest weight mugs and papers accessible. for instance, our sandwich bundling weighs significantly less than the crates and wraps utilized as a part of other brisk administration restaurants (www.BurgerKing.com)

Discussion

Burger King's Corporate Social Responsibility (CSR)

As we can see the meaning which can be applied to what is referred to social or community responsibility of Burger King. From the above definition, we can make the following observations: a company is responsible for all that where there is a legal case or any where you make mistakes or have a guilt, then responsible to its owners or shareholders, employees, customers, creditors, providers, the state and to all those covered by a legal cause. Likewise, company is responsible for complying with all laws i.e. labor, economic, fiscal, environmental, or other (Lambin 2007, p.8).

Economic aspect: It includes the development of transparent and accountable government, and socially responsible investment (using ethical and exclusion criteria, when invest).

Environmental aspect: it is respect for the environment using quality seals ecological, or consumer direct reference to how the product was obtained, or lent service.

Social: It referred to invest a percentage of the profits on projects that help to improve the living standards of poor people or having linkage projects disadvantaged groups.

In 1990, the meeting resulted in a declaration of environmental policy for reduction, reuse, recycling, and waste produced by the restaurant (Lacorte 2006, p.6).

An example of the progress has been made on ...