Questionnaire

QUESTIONNAIRE Questionnaire for the Dissertation [Writer's initials] Cardiff Metropolitan University Marketing LON1202065 - August 2012 [Date of Submission] Questionnaire Title of Questionnaire The Questionnaire is based on the topic, evaluating the impacts of different promotion methods on increasing sales in Alounak Restaurant. Aim of Questionnaire The aim of the questionnaire is to collect the general perception of the people who ...

• 618 Words
• 2 Pages
• Click to Read More

Marketing

MARKETING Marketing Marketing Every organziation markets its products and set a competitive positioning for them in order to attain the economies of scale. Marketing a product or service refers to the process of creating a product, planning and education pricing, promotion and product placement, and promotion of its purchase, where the buyer ...

• 2539 Words
• 11 Pages
• Click to Read More

Tommy Hilfiger Company

Tommy Hilfiger Company Tommy Hilfiger Company Company Profile and Description Tommy Hilfiger is an American company that manufactures clothing, shoes, perfumes, optical sun glasses, watches, and various leather goods. The company employs over 5,000 employees, its total revenues is of about $ 2 billion, profits of the order of 135 million dollars ...

• 1442 Words
• 6 Pages
• Click to Read More

Public Relations

Public Relations Public Relations Introduction In this research paper from the basic definition of public relation to the three core concepts of public relations are deeply discussed in general as well as in context of contemporary public relations practice. The three concepts Traditional media, social media and stakeholder engagement is the core element ...

• 2897 Words
• 12 Pages
• Click to Read More

Brand Management

Brand Management Name of Institution] Contents Introduction3 Discussion3 Brand and Brand Management3 Brand Positioning4 Brand Image4 Brand Equity4 Product5 Promotion6 Price6 Place6 Brand Equity as an Intangible Resource6 Protecting Brand Equity7 Conclusion9 References10 Brand Management Introduction A brand is a group of attributes that are available to the customer when he buys a certain product. These attributes are not always tangible. They can be emotional, psychological and cognitive too. ...

• 1840 Words
• 8 Pages
• Click to Read More

Corporate Communication - Starbucks

Corporate Communication - Starbucks Corporate Communication - Starbucks Starbucks Starbucks was opened in 1971 in Seattle. Starbucks started the business by selling roasted coffee beans, and various accessories for brewing and roasting the coffee. In 1971, the company was owned by Jerry Baldwin, Zev Siegel, and Gordon Bowker. However, in 1982, an entrepreneur ...

• 2005 Words
• 8 Pages
• Click to Read More

Marketing Plan

Marketing Plan Marketing Plan Recommendations Advantage Sales and Marketing should continue to provide a diverse range of services to its target market. In addition to that, the company could focus a little more of its attention over its food production, allowing additional items and a diverse menu to select from. This should include ...

• 693 Words
• 3 Pages
• Click to Read More

Marketing Products

Marketing Products Marketing Products Product type The product type of the Kre8 Group, LLC Investment Company is related to the financial services. The company provides various products and services to its customers. The product type generally comprises of mutual funds, security trading and investment, loans, foreign exchange contracts, brokerage & consulting service, ...

• 1214 Words
• 5 Pages
• Click to Read More

Franchising

Franchising Executive Summary This study is about the changing of new business approach i.e., Franchising. This approach is widely considerable among the growing market phase these days. Franchising is the new way of starting and operating a small business which is more successful than establishing and involving in a new independent small ...

• 4912 Words
• 21 Pages
• Click to Read More

Marketing Mix

MARKETING MIX CUSTOMER ANALYSIS AND MARKETING MIX Table of Contents INTRODUCTION1 TARGET CUSTOMER1 PRODUCT AND BRANDING1 PRICE2 PROMOTION2 DISTRIBUTION3 POSITIONING4 MARKETING MIX AND CUSTOMER ANALYSIS Introduction This report would cover the basic marketing and customer analysis of an IPod. This report would cover the application of the marketing mix on the product. Furthermore, this report would discuss the basic analysis, i.e. the ...

• 704 Words
• 3 Pages
• Click to Read More