Research Papers on Marketing
No doubt, marketing is an interesting field. It includes activities and strategies to make products and services that will satisfy customers while making profits for the company. Students often find difficulty in writing marketing research papers. Therefore, Researchomatic is offering a wide range of marketing research papers for you. It will help you in writing your marketing research papers.
Pricing Strategy
PRICING STRATEGY Pricing Strategy Pricing Strategy Pricing plays an integral role in defining the profitability of the firm with respect to demand for its product. Different factors influence the managerial approach towards pricing the product. Main challenge in setting the price for high-tech products is to cover the expenses, optimizing profit levels, ...- 698 Words
- 3 Pages
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Mass Customization
MASS CUSTOMIZATION Mass Customization Mass Customization Introduction Mass Customization (referred to in German as mass customization or less frequently than individualized mass production) is a production concept in which one hand the advantages of mass production (such as economies of scale, experience curve advantage, automation) are used, on the other hand, the growing ...- 751 Words
- 3 Pages
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Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management Customer Relationship Management Introduction CRM play an integral role in the success of any company. The company that has been analyszed in this research paper is VOB BMW. VOB BMW is an authorized car dealer for the BMW in US. VOB BMW is an ...- 1947 Words
- 8 Pages
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Advertising
Advertising Advertising Introduction The course of the study will focus on the advertisement of alcohol, cigarettes and prescription medicine and its adverse impacts in the interest of health, morality and annoyance. In this modern era where the advancement in the telecommunication media has revolutionized everything the field of advertisement has become a basic ...- 1463 Words
- 6 Pages
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Marketing Strategy
MARKETING STRATEGY Marketing Strategy of Kraft Foods Marketing Strategy of Kraft Foods Marketing strategy The United Kingdom is undergoing various demographic changes that should be well known in order to make the plan as practical as possible. Kraft Foods uses of a model as a decision-making tool that may also aid in decisions ...- 719 Words
- 3 Pages
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Consumer Behavior
CONSUMER BEHAVIOR Model of Consumer Buying Behavior Model of Consumer Buying Behavior Consumer Buying Behavior Model Consumer buying behavior is a well-recognized thought process that consumers go through every time they make a purchase. Based on psychology studies of buyers, this sequential process offers great insights to marketers that can ...- 665 Words
- 2 Pages
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Environmental Forces
ENVIRONMENTAL FORCES Marketing Environmental Forces (Hewlett-Packard) Marketing Environmental Forces (Hewlett-Packard) Introduction Marketing is an important part of our everyday life. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning (Armstrong, & Kotler, 2009). The organization's ...- 936 Words
- 4 Pages
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Marketing Assignment
MARKETING ASSIGNMENT Marketing Assignment Marketing Assignment Definition of Marketing The concept of the marketing process involves the planning and implementation of concepts or perceptions of ideas, goods and services and pricing, promotion and distribution to create the exchange that is able to achieve the objectives of individuals and institutions. In a contemporary marketing ...- 644 Words
- 2 Pages
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Nostalgia Marketing
NOSTALGIA MARKETING Literature Review Introduction Many years ago, uncertainties were present in the global economy, whereas employment level was also uncertain in many countries. Many big brands had been using nostalgia marketing to remind people about the good time they had spent in the past. In doing so, brands have strengthened their ...- 6010 Words
- 26 Pages
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Comcast Customer Service
COMCAST CUSTOMER SERVICE Comcast Customer Service Abstract Comcast Corporation is the leading provider of television services largest cable in the U.S. and the largest Internet service provider broadband and digital phone lines in most of the area it serves. Comcast was known for their bad business practices and poor customer service. It ...- 3452 Words
- 15 Pages
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