Marketing Principles

Marketing Principles

Marketing Principles

About the paper

The paper encompasses of the scanning of the external environment so as to conduct an industry analysis for the Airline industry. The paper encompasses of the SWOT, as well as, PESTEL analysis so as to be able to prepare sound marketing strategies for the company in the future.

Qatar airways

The paper is based upon the company 'Qatar Airways'. The company is located and operates from the land of Qatar; Qatar Airways operates services across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania. The company inks over 100 destinations ...