MARKETING PLANNING

Marketing Planning



Marketing Planning Innocent

Introduction

Innocent Drinks founded in 1999 in UK. They manufactured smoothies and flavoured spring water which are always pure, fresh and unadulterated that is 100% natural and delicious. Their product is available almost everywhere in the world including Germany, France, Ireland, Denmark and many more. The market share of innocent drinks in UK is 71%, and their weekly sales are almost 2,000,000. However, 58% of the innocent owned by The Coca-Cola Company.

Discussion

Mission of the Innocent

The mission of the Innocent foods and drinks has focused on the providing the healthy and tasty foods and drinks to their customers. Hence, their main purpose is to promote the healthy eating and drinking which manufactured in the hygienic environment. Moreover, their mission is to deliver 100% delicious, natural and nutritionally positive things to the customers, so that customers can mentally and physically relax after they had Innocent foods and drinks. They want that their product should provide pleasure and boost the vitality by the benefits and nutrients which vastly help in fighting with the diseases in the body. However, they want to become the Trojan in the society providing the vegetables and fruits products to the people as much as possible in order to assist them to live well and die old from (www.innocentdrinks.co.uk).

Vision of the Innocent

The vision of the Innocent Food and Drink is to give the best product to their customers and achieving the vision of becoming an innocent by the statement of “the earth's favourite little food company”. The vision of the Innocent foods and drinks focuses on making the healthy, delicious, natural, ethical foods for customers universally. They are least concern of the big companies who have the billion of resources available at their disposal. They believe in themselves and will continue to put their at most affords to achieve their goals.

SWOT Analysis

Strengths

Weaknesses

Tendency to eat healthy growth market

Enhanced marketing strategies

Growth Of Sales And Profit

The main emphasize is on the quality of product line.

New phenomenon Acquisition of part of the company by the Coca-Cola Company

The forces are building or internal factors that can help an organization achieve its goals, an opportunity fund, or defend against weaknesses.

Foreign competition and changing market resulted in slow growth.

Absence throughout France

Not 100% organic.

Range reduced (7 flavors)

High price

Import of foreign products quality certification

Efficient distribution DLC low (5 days

Opportunities

Threats

The main demand of the market is the wide range of the pure drink

Need to extend more towards the idea of line range and expansion of the product distribution.

The new line of the drinks might be more risky.

Losing retailers due to high prices

Competitors like Britvic Plc, Merrydown Plc

Need to be more focused on the upcoming competitors in the markets with the dropped down like.

Forwarding and Freight

Product Description

Drinks brand Innocent Drinks - fruit puree (called "smoothies") - is 100% natural. They do not contain concentrates, preservatives or flavours, since by definition must have a positive impact on the human body. Based on fresh fruits and vegetables, the process of selecting suppliers ...