MARKETING PLANNING

Marketing Planning and Promotion

Marketing Planning and Promotion

Objectives

* 125 Home Health Care patients assisted by the end of first year.

* 12 Personal Injury Case Management Clients assisted by the end of first year.

* Respectable whole sales by the end of first year.

* 80% of Customer Satisfaction Surveys returned showing approval with services.

Keys to Success

* Professional value of services offered

* Reliability -- being accessible through on-call, and ample staffing

* Effective collaboration with other community professionals like physicians, clinics, and other organizations

Mission

It is our aim to provide work competent, nurturing, and well-trained persons who are responsive to the desires of our patients, their families, and the groups we serve. Each employee constituent will rendezvous the informative and teaching obligations for the services they provide. We boost and support proceeded learning of each service provider. In turn, our bureau will supply employees with comparable reimbursement, an asking for work natural environment, and knowing, dependable administration and direction.

Company Summary

Wheatland Health Services is a new Home Health and Social Service bureau in its start-up stages. Our bureau will be established in the heart of city and will supply the next services to patients and purchasers from Neodesha, Wilson, Montgomery and Labette Counties - all inside a ninety mile radius of our offices:

* Skilled Healthcare Staff

* Nursing assistant

* Social Work

* Occupational, Physical, and Speech Therapy

* Personal Injury Case Management

Start-up Summary

Wheatland Health Services is in its start-up stage, and accordingly there are start-up charges and funding matters to address. The Start-Up Table, underneath, shows in minutia those charges which encompass the following:

* Business improvement

* Fee expense

* Office utensils

* Office provisions

* Nursing provisions

The table furthermore illustrates Assets required for start-up and locations promise funding causes which are to encompass money investments made by each Owner, as well as a five-year 8% lend which will be required in alignment to cover start-up costs(Alchian, 2007).

Market Analysis Summary

The buyer groundwork for Wheatland Health Services will be patients mentioned by physicians, health care amenities and other health care professionals. The most of these patients will be enclosed by Medicare with a lesser piece being insured by Medicaid or other personal protection carriers (Boulding, 2006).

The buyer groundwork for the Personal Injury Case Management constituent of our enterprise will be those persons who have been hurt either on the job or in another kind of accident. These referrals will arrive from lawyers searching case administration services for their purchasers or from protection businesses who are demanding aid in mitigating the wounds and decrease the purchaser suffers.

Market Segmentation

The community groundwork is aging, and more persons are opting to stay in their own dwellings longer and come back dwelling next hospitalization, other than advancing to a nursing home. Our prime market segment encompasses those patients -- normally in an older age bracket -- who need health care services by dwelling health nursing staff. These patients may furthermore need other dwelling health services, for example communal work, in alignment to get ...