Seven-Step E-Marketing Plan for Chesapeake Bay foundation

Seven-Step E-Marketing Plan for Chesapeake Bay foundation

Introduction

The main motive of Chesapeake Bay Foundation is to maintain and preserve the Chesapeake Bay which is situated in United States. As it is a nonprofit organization it has developed a website and seeking an E-marketing plan. There are seven steps essential to make a marketing plan for Chesapeake Bay foundation. These essential seven steps for E-marketing are discussed further.

Seven steps for E-marketing plan for Chesapeake Bay Foundation

Situation analysis

Situation analysis is one of the most essential steps in making of E-marketing plan of Chesapeake Bay Foundation. The online analysis of the situation is very much necessary for the process of E-Marketing. The situation analysis clearly defines the status of competitors and can evaluate all the steps which can ensure that there is a E- market available for the product. Even in a traditional marketing, there is a need of analyzing the situation, similarly, in the E-Marketing it is also important to formulate and implement a situation analysis. This analysis provides clear and explained information of the market value of the brand and can also suggest the foundation to take suitable steps to enhance its capabilities to work efficiently. The efficient working of the foundation in E-marketing promotes its objectives and mission and carry forward all the goals set by the Chesapeake Bay foundation (Chaffey, D. 2007). 

E-Marketing strategic planning

Strategic planning is a very important step in E-Marketing of Chesapeake Bay foundation. In the making of E-marketing plan for Chesapeake Bay foundation the step of E-marketing strategic planning is very much identical due to its immense importance. Planning is very much important in even the traditional marketing; therefore, in the E-Marketing planning also carry an important place. The E-Marketing strategic planning involves all the planning which can be very much useful in conducting all the affairs strategically.

The E-Marketing strategic planning gives a lot of weight and marketing advantage to the E page of Chesapeake Bay foundation. The Chesapeake Bay foundation has an E-page which gives the whole description about its plans and objectives, similarly strategic planning also gives a lot of support for the marketing inventories to come up and give innovative ideas for the enhancement of marketing strategies. The E-Marketing strategic planning can also give details and explanation about the upcoming plans and missions of Chesapeake Bay foundation (Dennis, C. 2008). 

Plan objectives

Plan objective is important step which can be included in a E-Marketing plan of Chesapeake Bay foundation. The foundation of Chesapeake Bay has some set goals which are aimed to get fulfilled through the implementation of specific plans which are designed by the foundation. The main motive of the Chesapeake Bay foundation is to protect and preserve the Chesapeake bay and maintain the standards of health. The foundation has presented their plans at their E-page but the main thing is to present their ideas and plans in such a way that appeals the visitors. Planning objectives are nevertheless the main factor which contributes largely to enhance ...