Marketing Plan for Costco

Introduction

Drive Alert, at Costco, Inc, is a new innovative sunglasses for drivers with low or reduced vision. Most people with low vision, aging drivers who may lose their driver's license, if not in a position to prove the visual ability to drive. Education Team (LTA) moved on to Phase III of the marketing plan for the Drive Alert, including specific attributes, the product life cycle rates, factors influencing the product life cycle, product positioning, differentiation strategies, as well as appropriate pricing policies, using existing technologies. Product internal and external factors will influence the target market is expected to Costco. Pricing strategies will be considered variable costs, including members of a channel of participation, and organizational profitability.

Attributes Drive Alert

Product attributes are extremely important for the individual product and will eventually become the characteristics that define the product to market. Quality attributes associated with the products of nature, power, reputation, identity characteristics, (Answers.com, 2007). Costco, Inc will use Drive attributes Alerts selling points in marketing strategies. Drive product alerts allow drivers of vehicles with poor vision the opportunity to move his or her transportation with the use of specialized glasses. Glasses Glasses are available with the type of similarity as high-tech sunglasses with computer chips. These little chips allow for lighter weight to avoid awkward fit. Promotion of this attribute will revolutionize the technology contribute to the public. Universal communication device enables the majority of drivers under the right conditions, to adapt the system to a computer controlled device attached to the energy from the motor outlet.

Drive Alerts, and other attributes included Costco, Inc: adjustable comfort sunglasses, fog lens, and memory data programmed to information that conforms to the required criteria. Costco, Inc has a global reach to sell Drive warning anywhere in the world after the completion of judicial approval.

Product Life Cycle

Product life cycle consists of four stages: introduction, growth, maturation, and decline. Stage of market introduction begins slowly, when new product ideas are introduced to the consumer market. Introduction to step involves screening, concept development, testing and development of marketing strategy. Perrault, (2004), says: "Most companies experience losses during the injection stage, because they spend so much money for promotion, product, and location of development."

Costco, Inc, (2007), embraced a new product idea for glasses Drive Alert. Successful technologies were introduced several years ago increases the appeal of the public and target audiences of the mixture. Problems with safe driving for people with poor eyesight or other disabilities are growing because of aging baby boomers and the next generation. Since the product life cycle is shorter, the need for existing production capacity will accelerate the implementation process, to ensure fast switching and offer convenient distribution system, and there are new regulatory system for products that help deliver a quick answer for the positive movement Drive Alert. Testing of the product with the technology in advance to determine the initial marketing strategies. With the existing mix of goal in mind, testing can proceed with the existing technology change to join ...