Whether one accepts as true that Amazon.com is going for the rocks as a long-term buying into, or that after all the turbulence of the spot com bust, it is still destined to become one of the World's large discovery and financial success stories. One thing is for certain; the article will not play out as extremists on either side of the barrier have suggested. Despite the detail that Amazon is still unable to generate "real" profit as are against to profitability in segments of its business while other segments languish it is still a viable business entity with impressive ...