Marketing Plan- Dirt Devil

Marketing Plan-Dirt Devil

Company Background

P.A Geier company started its operations back in 1905, they started off like a backyard company and soon became a successful business structure of and were operating in a four story building where different electronics like vacuum cleaners, mixers, hair dryers and washing machines were being made. Their core business was vacuum cleaners; in 1937 the first hand-held vacuum was introduced in the market. The Geier Company maintained its position in the vacuum cleaner industry until then it was acquired by a group of employees in 1953 and was renamed as, Royal appliance manufacturing company. ...