MARKETING PLAN

Marketing Plan for Small Business - “Caribbean Café”

Marketing Plan for Small Business - “Caribbean Café”

Introduction

Social life development and advancement has increased the standard of life. Restaurants not only fulfill the need of consumers, but also provide them satisfaction by fulfilling their quality food needs (Hisrich & Peters, 2001). Seeing the orientation of consumers towards cuisine foods, our company would like to introduce a Caribbean restaurant in the city of Los Angeles, USA. This report presents a comprehensive marketing plan for the launching of business.

Business Idea

The business idea of launching the Caribbean restaurant is ensuring the enrichment of customer's lives ...