MARKETING PLAN

Marketing Plan of Love Potion

[Name of the Institute]

Marketing Plan of Love Potion

Introduction

Consolidate resources to achieve the greatest number of deliveries in the service of delivery of drinks, in the shortest time possible at the lowest cost per delivery. The goal of the Love Potion wine is to expand their income that goes along with the entry of orders per shift. That's the way they can achieve a power of major purchase, with a reduction in costs to invest in the most important foundation of their effort, the advertising. By having an investment of certain percentage of continuing monthly net income, they can get an increment of around 15 percent in the next 6 months after the increment. This is the objective of the marketing plan of Love Potion. This would mean more customers for the end of the year, where once sales are higher, since it is holiday season, and large gatherings. It is worth mentioning that by making monthly investments, not only increased the number of customers if they can retain and provide even better service to real customers.

Situation Analysis

The category "Beverage Delivery" is a group which has emerged after the regularization of the so called “law dry” at the beginning of 2004. It is imperative that any premises licensed for the sale of alcoholic beverages between certain times of the day, is approved under the heading “American Bar” to use internally. Thus, the idea was introduced, and proposed as a new business in the heart of the city. The idea of Love Potion wine was already imposed two years ago by a group of young people in the city, who made only home delivery of alcoholic and nonalcoholic drink. Thus, avoid the system in effect imposed by the ordinance of the city.

Competition

The competition is wide, as there ...