MARKETING PLAN

Marketing Plan for IT industry



Marketing Plan for IT industry

Introduction

The dealers and retailers sell only the coffee machine, however, the capsules are sold exclusively through Nespresso. To promote the sale of machines, Nespresso works with business, guarantee their brands for high quality should. These sales vary from country to country brand partners, because not every brand is well known in every country. I have chosen Nespresso as a case study from IT industry. “Nespresso Com” will primarily target teenagers and youngsters, but gradually it will serve all classes of the customers like middle age and elders. As far as the classes concerns “Nespresso Com” will target middle, upper-middle and upper class customers. In other words, all classes and all age groups will target gradually. The different models of the phones will launch in order to cater the needs of all age groups and all classes.

Market Demographics

The following factors would be considered by the “Nespresso Com” for profile:

Geographic

As far as the geographic segmentation concerned “Nespresso Com” will not limit itself to some specific geographical boundaries. As discussed earlier, our another brand will be launched globally (Everett et. al, 2002).

Demographics

As far as the gender concerned “Nespresso Com” will target both the genders equally.

As far as the age groups concerned initially youngster of 14 - 25 years because they account for most frequent users of IT industries. However, the models will be designed for different age classes according to their requirements after the research (Ahonen et. al., 2004).

Psychographic Factors

Stylish models will be designed for people who want to represent themselves as fashionable and up-to-date.

Simple and conventional models will be designed for people who want to represent themselves as sober.

Market Needs

Quality Phones: The customers require a phone that provides high battery timing and durability.

Customer Centered Designs: “Nespresso Com” will focus on the outside-in concept and designs based upon the needs of the customers.

Market Trends

The IT market has experienced a growing trend since its launch (Levinson and Paul, 2004). It expects that this trend will tend to grow which is reflected by the fact that the buying and selling of the products has been started through the IT industry medium.

SWOT Analysis

Strengths:

Nespresso is a brand of technological innovation in entertainment in the world. It has a large number of fans who admire the quality of their products.

Weaknesses

Nespresso has been criticized for antenna problems in the latest version of the iPhone. Moreover, its admission ...