MARKETING PLAN

Marketing Plan

Abstract

In this paper we try focus on Marketing plan of Music Company. The music industry may have slowed in terms of cd sales, but live performances & music itself are/is everywhere. There will always be the demand for live and recorded music. Live music tends to attract people, so one would find that a venue with live music would have more patrons/customers than a venue without live music. Performance-wise, the trend is that more acts/artists are booked to perform in the warmer months of the year due to the holiday season and generally increased social activity during this time.

Table of Contents

Mission Statement4

Goals4

Competitive Advantage5

SWOT Analysis5

Industry Analysis7

Competitor Analysis8

Company Analysis8

Customer Analysis9

Marketing and Product Objectives9

Target Markets10

Points of Difference10

Positioning11

Product Strategy11

Price Strategy12

Promotion Strategy12

Place (Distribution) Strategy13

Financial Data and Projections13

Organizational Structure13

Legal and Administrative Requirements14

Business Operation14

Implementation16

Evaluation and Control17

Marketing Plan

Mission Statement

Panlir Inc. is passionately committed to providing the service and support a new company needs to grow and thrive in a competitive environment. Is very capable of handling any concerns or problems as quickly, and making hard decisions without recourse. This idea has been 2 1/2 years in the making with just planning and thinking of just about any and all things concerned within this business. It is now time to put those ideas and planning into action so that the world can see a new way to create and buy music.

Panlir will provide a myriad of services to different markets beginning with the Real Estate industry, and later delving in to the Entertainment Industry, and auto motive ventures. Panlir is essentially a holding company which will specialize in starting business ventures while also owning and growing those ventures with the possibility of selling them in the future, and or bringing them public.

Goals

Fomik.com will provide the next level in music evolution. Fomik will in a sense change the way music is made and brought to the market place. With Fomik we look to help that artists/bands/group that does not have a recording contract to not only bring their music to a massive audience (the World Wide Web) but also let them interact with other artists/bands/groups that are also unsigned. It is also a place where fans can come to listen to their favorite unsigned artists/bands/groups and support them with the option of buying their music directly from the artists/bands/groups via digital download. In a sense we look to change the way artists/bands/groups look to have their music heard on a massive scale. In essence we look to show them that to be successful you do not have to sign a record contract with a traditional record label. But instead sell it directly to the public, which will enable more creative control over their work and increased profits.

Competitive Advantage

Our pricing will not only enable us to compete with current outlets that have music readily available but also be able to out price them, as we will have no overhead and will not have to physically have a product to ...