MARKETING PLAN

Marketing Plan Business To Business For Chemical Industry



Marketing Plan Business To Business For Chemical Industry

Executive Summary

The main purpose of this paper is to act as a consultant company and give the marketing advices to a chemical company. This paper presents the situational analysis in which we have to describe the PESTEL analysis, SWOT analysis, and Porter's five forces. In this paper, we also discuss the industry and company background including ansoff matrix and the marketing strategies with the marketing theories. Also, other theories like the customer relationship management, social media, and customer social responsibility. I would recommend that Chemical Company in UK should consider on all these theories and strategies while developing the marketing campaign, and should consider on this marketing plan. The chemical company chosen in this paper is BroadTech Chemical International Co. Ltd. .

Introduction

BroadTech Chemical International Co. Ltd. is a chemical supplier and manufacturer in founded in 2005 and located in China. BroadTech International is the top supplier and manufacturer of chemical products which exports its products in different countries. The company has its global operations and is also located in UK. The company is continuously increasing its operations and its main aim is to provide the best product in competitive pricing.

Situational Analysis

PEST Analysis

Following is the PEST analysis of BroadTech Chemical International Co. Ltd. .

Political Factors

The main political factors associated with the BroadTech Chemical International Co. Ltd. are as followed. The local authority support for the chemical is declining continuously. There is a great potential of withdrawal preceding the changes in the political control. There is also lack of coordination in the chemical agenda. The political factors have greatly influenced the regulation of chemical industry in UK (Aaker, 2009, p. 137). According to the research and other findings there is stability in the UK environment. The only issues that affected the political stability of the government are the extension of European Union and the war against terror. The taxation policy of the government is also increasing day by day and has affected the buying behaviour of the people in UK.

Economic Factors

There are some economical factors which can affect the market of BroadTech Chemical International Co. Ltd. for UK. These are the factors through which the purchasing power of the potential clients is affected. The economy of UK has low inflation rate which is considered as the benefit and good sign for the companies. The rate or inflation has decreased to 1.3%. Another good factor for the BroadTech Chemical International Co. Ltd. is that the unemployment rate of UK is very high and; therefore, the rate of spending is also high. This is a very good sign for any company who wants to start its business in UK (Boddewyn, 2006, p. 75). It is calculated that the GDP of the country is also increasing at an accelerated rate and which is also increasing consumption level of customers in UK.

Social Factors

In UK, the access of the Internet is growing day by ...