MARKETING PLAN

Marketing Plan

Marketing Plan

Introduction

Technology advancement has increased the standard of life. Latest gadgets not only fulfill the need of consumers but also provide them satisfaction. Seeing the orientation of consumers towards deft gaming gadgets, Company G has introduced a gaming console “G-Zone” that is a powerful piece of hardware providing the cutting edge of gaming entertainment. G-Zone is a portable gaming console supporting various functions not only limited to gaming.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

“G-Zone” latest gaming console developed by Company G is differentiated from other vital gaming consoles currently present in the market. Main features of this gaming console are as follows:

This gaming console is portable and can be taken anywhere easily. It enables the user to play games as they go from one place to other

Supports various gaming code features

Gaming console dimensions are 6”x3.5”

Supports video playback in DVD, BluRay, DivX, H264 format

Store and listen to music as they go (support MP3, MP4, AC3, and FLAC format)

Built-in capacity of 16GB which can be extended up to 32GB

Fully customizable video display support

USB Pug-in Support that ethe internet access

Open source code programming to create and install customized games on console

HDMI connection for optimum output on HDTV these features fully support the mission of giving convenience to one's life. Keeping myriad gadgets is a hassle.

Therefore, Company G has invented this gaming console with numerous features in addition to gaming. It enables the user to have the flexibility in their live while keeping everything they need in one gadget (Shelly, 2009).

Consumer Product Classification

G-Zone gaming console will be classified as Shopping Product. G-Zone is a technological product and people make noteworthy evaluation when purchasing technological devices. However, G-Zone will be classified as a diverse product based on its product offering.

Target Market

Segmentation approach will be used to reach targeted customers. Main target market for G-Zone is young individuals who are more oriented towards technological gadgets (Juul, 2009). Youngsters and teenagers between the ages of 13-30 years will be targeted. In addition to that, female age between 15-30 years will also be targeted who like to watch videos and movie buffs. On the basis of geographic segmentation, consumers in Northern American, Japanese, and the European markets will be targeted for G-Zone.

SWOT Analysis

STRENGTHS

Giving customer the latest and greatest gaming hardware and software

High-quality and low cost hardware outlasts most of competitor's hardware.

The strong collaboration with distributors maximize the availability of G-Zone consoles for customers

WEAKNESSES

G-Zone is more expensive than PSP due to additional features

Offering limited games

Have high promotion cost

OPPORTUNITIES

Value offering will enable targeting PSPs user

New Variants can be introduced to support additional programs

High brand and logo recognition

THREATS

Entry of competitors from China and local industries

Vulnerabilities of cracking the software

Lower price structure may result in customer switching to other brands

Strengths

G-Zone is the supporting multiple functions in a single device. Currently, none of the competitors is offering these features in portable consoles. By the time new devices will ...