MARKETING PLAN

Marketing plan

Happy Babies

Diaper Indicator Alarm

Q1. Discuss the company's competitors, and the strengths and weaknesses of each.

There are local companies that currently compete within our niche market. But upon closer investigation it was found that US products is about 70% of the market, dominating the market.

Huggies Diaper

Located in North of the city, huggies diaper, specializes in the manufacture of baby diapers, bath towels and hand towels and face washing, beach towels, bath towels and clothes cookie. With a share of the market in the north, mainly due to the large distance between Francistown and South Africa, huggies diaper is an established player in the market and was rated the best performer in the textile sector in 2008. Has had tremendous growth in short time with the state of the art machinery currently in force.

Diaper world

Located in West of the city, and specializes in the manufacture of diapers, towels, face cloths, tea towels and tea towels. It has a large warehouse which the logistics / operations are well organized, coordinated and monitored closely. The prices are very competitive due to the factors mentioned in diapers to buy about P4.00 (70x70cm) child napkin about P3.00 (60x60cm) and a baby's napkin on the sale of printed P6. 00 (70x70cm). Targets both retailers and consumers by ensuring a large customer base.

Q2. Discuss how you plan to differentiate your company from the closest competitor

Change time proposes to win and sustain clients by supplying goods that add worth in periods of cost, value, security, accessibility and function ability, and are sustained by a dedicated, well-trained team. This will be significant to the thriving implementation of our general scheme and therefore they require to double-check we are concentrated and employed harmoniously in the direction of attainment of the goals and objectives. We primarily propose to be focusing on persuading the localized market. (Diaper usage 2009)

Our marketing strategy is based mainly in the manufacture of our products available to the right target customer. We will ensure that our products prices to take account of the organizations responsible for the order of budgets, and these people appreciate the quality of our products are aware of our existing products and know where to. Our low production costs, which naturally is reflected in lower prices for our products will ensure that we have very good chances of winning hospital, clinic, and the institution offers for our products, plus you get ...