MARKETING PLAN

Marketing Plan

Executive Summary



Surfing is a median travel agency on the Government Street of United States. It is owned and operated by Alicia, Belle and Will. The product offered by Surfing is journeys with professional service, and Surfing's business will improve by following the marketing plan outlined in this report.

The mission 'Surfing' is to keep eyes open to anywhere in the world with professional and friendly service, and to send happiness to the people of United States and surrounding areas. Young people and families in U.S area will be the main target for this marketing plan.

There is a competitive market for travel in United States, with the main direct competitors in the nearby are a being China International Travel Agency and United States Youth Travel Agency. There are still other indirect competitors.

To be successful in this market, surfing needs to increase awareness among the community of Surfing as a provider of happy journeys with a friendly service. It must also attempt to build a good name for Surfing as a fun place to buy happiness, and for customers to prefer to come to Surfing than from its competitors.



Although it is recognized that the promotions budget is relatively small, the promotional activities for Surfing will include: newspaper advertising, pamphlet delivery, price-offs and a space in Yellow Page. These promotional activities will support the product, price and distribution strategies established in this marketing plan.

It is recommended that all the marketing activities in this plan be supported by the owners and staff of Surfing in an attempt to increase business for the forthcoming year.

Marketing Plan

 

Introduction 

This marketing plan has been prepared for the proprietors of Surfing, Alicia Belle and Will. Surfing is a small travel agency located at, United States, and a large market with a population of 7.3 million. The product offered by Surfing is journeys with professional service. Surfing provides special service. The operating hours are from 9am to 5pm.

The activities set out in the marketing plan will follow Surfing' on going marketing strategy, as first presented in the company's business plan. This marketing plan will cover the next calendar year from January to December and concentrate on the geographic area implementing the plan will be in the hands of the plan will be in the hands of the proprietors, Alicia, Belle and Will. The main limitations in preparing this plan include the proprietors' lack of experience with marketing and advertising activities, and the small promotional budget.

 

Situation Analysis

Market Analysis

 

Business/ Market Definition

Surfing is in the tourism, particularly the 'special-line' routes in United States and surrounding area. The main market for Surfing is young people (18-35 years old) living in United States and Dalian.

 

Market Size

United States is a large market with a population of 7.3 million, while Dalian is a slightly smaller area in the Liaoning Province. A large proportion of the population in these areas is young families or established families with young children. The market for tourism, including for traveling routes, are strong and quite ...