MARKETING PLAN

Marketing Plan

Marketing Plan

Introduction

Our Bank is one of the leading banks in corporate world. Nowadys, Bank has decided to launch a new online product that can give different benefits to its clients and can help customers in every type of business activity. Its marketing strategies are based on meeting the needs of existing and future customers. Thus, our new online business product and our competence based on how bank treat them.

Objectives

To become the premier environmental investment firm.

Attract more people into making investments based on environmental actions of the prospective Banks, in effect raising the awareness of and supporting investments in Banks that act on environmental concerns.

Continue to drive down the costs associated with investment research as it relates to environmental criteria.

Mission

Green Investments' mission is to become the premier financial service organization that makes investment in Banks with outstanding environmental records and practices. Green Investments, through comprehensive research and well thought out and verifiable marker criteria will be able to identify sound environmental investments. By offering the highest level of services, Green Investments will succeed as a Bank as well as have a positive impact on our environment.

Product

If you have a lump sum that you'd like to save and then add to, while earning a competitive variable rate of interest, our Online direct saving interest bearing product is worth checking out. Customer can avail of our great interest rates of 3.00% AER* variable on all balances up to EUR10,000, and 1.50% AER variable on savings amounts from EUR10,001 - EUR100,000. You can save instantly, easily and securely at any time, online. Customer must be a registered user of Green Investments Internet Banking, and have a suitable Green Investments payment account, for example a Demand Deposit or a Personal Current Account. This account must be in your sole name, or in the case of a joint account, have suitable signing authority ('any one to sign'). Customer must only transfer funds into your Online direct saving interest bearing product from a suitable Green Investments account. If you do not, your payment will be returned to the originating Bank, and this may take up to five working days. This account is a lump sum savings account - suitable for all lump sum savings amounts - no standing orders or direct debits are permitted into the account. Lodgements may be made at any time from any account on your Green Investments Internet Banking profile. The Online direct saving interest bearing product offers a highly competitive variable interest rate.

In order to withdraw funds, seven days 'Notice to Withdraw' must be served online, through your Green Investments Internet Banking profile. Having served 7 days notice, the relevant funds are available for you to transfer for a further 7 calendar days. This transfer must be done as one withdrawal. There is no minimum amount required per account - and the maximum balance permitted is EUR 100,000. Transfers can be made to any other Green Investments account maintained with the Bank in the Customer's name on their Green ...