Marketing Plan

Executive Summary

HP Laptops remain one of the most technologically advanced and modern way to fulfill one's computer specific needs. HP laptops tend to essentially cater every person who intends to use computers. People ranging from teenagers to housewives and from salaried persons to top business executives; all remain the basic target market of HP Laptops. This paper intends to provide a brief marketing plan for HP Laptops. The marketing plan remains important as it is better to have an unsuccessful marketing plans rather than failing the entire businesses. The marketing plan for HP Laptops would cover all the important external and internal environmental factors that can impact the sales of HP laptops. Also, the marketing strategy is highlighted in the paper.

Marketing Plan

Introduction

Gone are the days when desktops were in demand and were used widely. Desktops remained famous for a long period of time and there are some old school people who still prefer to uses desktops due to various apparent advantages. However, laptops have significantly changed the world of computers. HP laptops remain one of the most topnotch and most technologically advanced laptops. The purpose of this marketing plan is to provide a brief outlook about how HP needs to go about marketing of its laptops in order to make sure that the maximum revenues are earned.

Mission

The Mission Statement of HP Laptops is to make sure that the highest quality products and services are delivered to the customers in order to earn respect and loyalty from the part of customers. Also, innovation in products and services for satisfying ever increasing needs and demands of customers remain the mission of HP Laptops (RBC, 2010).

Current Market Situation

Product Description

The product is HP Laptops. Laptops have become a basic necessity in today's time. From students to business executives; laptop is a basic requirement for everyone. HP has been trying its best to produce some of the most latest technological products which are handsome enough to satisfy the ever emerging needs of customers. HP Laptops are completely equipped with the latest operating software and other technological advancements; making the laptops a complete package for everyone (HP, 2011). The product of HP seems to address all the unmet needs of such consumers who are extremely focused about their laptops. Also, due to the economic pressures; HP Laptops intends to meet the needs of those customers who cannot afford to buy extremely expensive laptops.

Therefore, HP intends to provide completely automated and updated solutions to the customers to their unmet computer needs (Hp, 2012). There are many underlying features and benefits of the product. The most important feature of HP Laptop is that it is possess with all the rapid advancements made within the field of computers. Also, an attempt to satisfy the customer needs is always made through providing the customers with efficient after sale services. Accessibility, portability and easiness to operate remain other important features of the product (Paternoster, 2012).

Target Market

The target market of HP laptops is the people who have ...