Marketing Plan



Marketing Plan

Introduction

The purpose of the research is to present a marketing plan for new internet retail Start-Up business specializing in the area of Outdoor camping and Hiking gear and accessories. This would be considered as a blueprint for a setup. In this paper, we have included a complete and thorough market analysis, SWOT analysis, target market and other relevant discussions.

The aim for our marketing plan consists of:

Using the internet marking expertise and social media to promote our brand

Creating an effective promotion plan that can attract strategic partners through which can build a solid partnership for cross-promotions across various levels.

Analyzing our strengths, weakness, opportunities and threats

Identifying our target (niche) market, forces involved in the market and what will be the promotional opportunities for us

Analyzing and hoping this marketing plan would be an effective and a long term plan for our business model.

Outdoor recreation activities are what thrives Americans (The Outdoor recreation economy, 2012); they spend their hard earned dollars chasing activities that provide them with physical activity and recreation outdoors. The spending can be divided into two forms; the first one is the booking of tours and the expenses related to it, and the other one is buying the gears and equipments that are required for it. There has been a huge stride in the innovation of the gears and equipments required for outdoor recreation (www.overstock.com). For this purpose, we are presenting a marketing plan for our new internet based business specializing in the area of Outdoor camping and hiking gear and accessories.

Mission statement

To be the leading brand, specializing in the area of Outdoor camping and hiking gear and accessories.

Brand Statement

“Calling all the wild ones”

Products offered

The products that we would be offering are (www.overstock.com):

Outdoor apparel and footwear.

Backpacks

Fishing waders

Bicycles

Tent, Tent Stakes, Tie Down Lines

Sleeping bags

Hiking Shoes

LED flashlights

Light sticks/flashlights

Skis

Rifles

Convertible Quick Dry Hiking Pants

Water Filter

Knife

Global Positioning System (GPS)

Watch (Waterproof)

Compass

First Aid Kit

Fuel

Internet Marketing

First of all, we must understand that the Internet should be related to the markets mass. For us, there is a niche market of people who like adventure; people who are passionate about hiking and camping frequently. The internet is a very heterogeneous market consisting of people with different customs and cultures with each other, and it is a growing market of millions (Nissanoff, 2006). Most people have the idea that the goal of marketing is to produce high sales. Such a concept is wrong (Kotler, 2002). Higher sales are the ultimate goal for every organization and all come efforts support this goal. For us, we want to attract those passionate people, who are full of adventures to one place, provide them a place where they can share their experience and buy quality products for their camping and hiking trip (The Outdoor recreation economy, 2012). People having common passions gathered at one place can do wonders, and this is the goal that we are trying to achieve and for this marketing

Marketing Objectives

It is essential in create some objectives for the marketing of our product, so that we ...