Marketing Plan

Marketing Plan

Product Branding Strategy

Product branding strategy for SodaSoft is all about how, what, when, and to whom the company planning to communicate the product or service. Therefore, having a clear concise branding strategy leads to overall brand equity. It is important to connect brand strategy with overall business model by making it consistent by aligning brand message so that one could differentiate from competitors. Another important component of brand strategy is to connect emotionally and making customers to think even deeper level. Thus by implementing product strategy consumers have a positive emotional association with the brand. In this regard, the management designs strategies to attract the consumers who have direct or indirect association with the brand.

Optimum Pricing Strategy Setting optimal pricing strategy for SodaSoft linked with pricing sensitivity factor for each customer, market and for thousand of products that might be an overwhelming task. Therefore, pricing strategy is based on cost-plus pricing model. As the model leave a tremendous amount of potential profit untapped. The reason for using cost-plus is that in the past pricing was never been more of a key issue for the industry as compared with the modern competition. Therefore, with the increased importance of pricing strategy, a thorough and deep market analysis is necessary that reflected in the form of optimum pricing strategy.

The optimum pricing strategy based on the segments of the markets that are sensitive to price and also the cost and value of improving formulary and reimbursements of the key customers also came to consideration as pricing strategy formulated for the customers (Sandeilands, 2013). However, despite the uniqueness and complexity of the market condition, setting a high pricing strategy would not be a healthy decision. In this regard, the optimum pricing strategy is designed an equal level, so that the management and ...