MARKETING PLAN

Marketing Plan for a Resort



Marketing Plan for a Resort

Section 1- Overall Mission of Jamaica Inn

Jamaica Inn Resort provides comfort and quiet atmosphere to its guests who are seeking to spend holidays away from home. We envision an educated citizens and responsible community who are socially responsible and environmentally conscious and inspire everyone to adopt the same.

We strive to become a market leader in hotel industry, value our customers and employees and seek to enhance the quality of live around us where we operate, and at the same time we ensure the deployment of our core-competencies in the development of socio-economic.

Section 2- Marketing and Situational Analysis

Product Analysis

The main attraction for customers from UK is themed and stylish settings that focuses on comfort, warmth and privacy (Myebook, 2013). The UK market is not really fond of gadgets and technology while taking holidays. Nature and Comfort attracts the UK market customers in choosing holiday destination. Jamaica Inn has all the main facilities that may attract UK market, such as comfortable 52 suites and cottages, spas, swimming pools, entertainment and sports facilities. Jamaica Inn is built near the one of the loveliest beaches that has exceptional accommodations, services and facilities. The surrounding of the Jamaica Inn Resort is pleasing to eyes. Following key tour operators are operating:

Yardie Tours - Yardie tour offers vacation sites at crystal blue beaches that are pleasing to eyes and beautiful in nature. Along with beautiful sites, they provide air conditioned and comfortable vehicle with a well informative guide.

Ludot Share Adventures - it is one of the leading tour operators in Jamaica, that promises to provide best destination in Jamaica where the customers' heart likes to visit.

KnowJamaica Tours - it promises the satisfaction to customers by providing extraordinary services. They are working since 1996 and are bases in Ocho Rios. They promise to create enjoyable atmostphere.

Competitor Analysis

Top destinations in Jamaica that can be considered or are the actual competitors for our resort are Half Moon - A Rock Resort, Sandals Royal Plantation, Golden Eye Resort, Secrets St. James Montego Bay, Sandals Whitehouse European Village & Spa, and others. They are the top destinations that are ranked in United States News list (2013) based on expert analysis.

Negril - Negril is considered to be the best and premier destinations in Jamaica for individuals with adventurous soul. It is best to be known for perfect and sandy beaches that makes it the famous place.

Montego Bay - it is one of the two islands that have airport, other than Kingston. It has the most close proxies for famous destinations like Ocho Rios and Negril. It is considered to be the major areas for cruise ships.

Sandals Royal Plantation - it has 74 suites viewing towards ocean that offers personal butler service along with marbled bathrooms, Italian linens king-sized beds, and personal balconies. It offers golf, scuba diving, tennis, spa restaurants or bars.

Half Moon - this Resort is welcoming its guests from around the world from 50 years and ...