MARKETING PLAN

Marketing Plan-Wedding Hall In A Hotel



Marketing Plan-Wedding Hall In A Hotel

Executive Summary

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.  The Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies.  It is particularly important for marketers who seek funding for new projects or to expand existing products or services. (Kinnear, 2011, pp. 105)

Introduction

The banquet sales marketing plan is an important thing to pay attention to. The fact is banquet sales are essential when operating a banquet business. An efficient staff and kitchen are as important as the office part of it. This is because the office deals with reservations, cancellations, and follow ups. Also they are in charge of ordering all the audio and video equipment their customer requests. The marketing plan for banquet sales can be done by doing the following things: Utilizing a part time internship to run social media campaigns or other advertisements. Also place ads in the local newspaper or neighborhood directories. Creating a professional website in addition is a very good tool in this business. Using a complimentary business such as a florist or banquet halls to market is an excellent idea too. Spread the word every time when hosting or attending events. These are the most effective practices a banquet service can market their business. (Kotler, 2012, pp. 231)

This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer. (Wood, 2011, pp.49)

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you're not only sticking to your schedule, but that you're spending your marketing funds wisely and appropriately. A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.

Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe. (Wicks, 2009, pp. 652)

If you don't have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market ...