MARKETING PLAN

Marketing and Promotional Plan of Brisk Beverages Ltd

Introduction1

Discussion1

Company Description1

Mission Statement2

Vision Statement2

Product Description and Positioning2

Industry analysis3

Market analysis3

Competitor Analysis5

Internal Analysis6

Strengths6

Weaknesses7

External analysis7

Opportunities8

Threats8

Market Research and Segmentation9

Consumer Behavioural Analysis10

Marketing and Promotional Mix11

Product11

Product Lifecycle13

BCG Matrix14

Pricing16

Distribution16

Promotion17

Action plan19

Feedback and Control Mechanism20

Conclusion20

Marketing and Promotional Plan of Brisk Beverages Ltd

Introduction

New product development is a multi-stage process. Many different designs with a varying number of levels have been suggested in the literary works. We temporarily review these designs and recommend a new model that is better best for making decisions regarding item efficiency and requirements. In this paper we will present the marketing plan of an innovative product of the growing market. Brisk beverages will launch a new innovative product of energy beverages- named as Goji Thrust. Goji Thrust is a health related energy drink and will target the health conscious young customers through different marketing strategies.

Discussion

Company Description

Brisk beverages ltd. is a newly twisted company. The company proffers a selection of ground-breaking healthiness beverages ranging from fresh juices, vitamin tea to energy drinks unified with various natural antioxidants. The company is well aware of life style of its customers, thus will provide a wide range of innovative beverages, and also develop resourceful health solutions to meet all the health related expectations of consumers in UK.

In this report we will discuss the marketing plan of the Brisk Beverages ltd. energy drink. The company will launch of an innovative line of energy drinks “Goji Thrust” that would integrate the health benefits of the “super outgrowth”- Goji berry, with a notable list of medical advantages. The main concept idea behind energy drinks are that, they endow with an immediate energy boost. They excite the brainpower and body of the consumers and boost their energy (Lewis 2009, p.10)

Mission Statement

The mission statement explains the overall reason of the existence of the organization and function (Swansburg & Swansburg 2002, p.81). The mission statement of ABC is clear: Brisk Beverages comprehends its customer's standards of living and develops ground-breaking beverages, inspired health solutions and energetic products to assemble all potential of the health conscious consumers of today and tomorrow.”

Vision Statement

The vision statement clears the future of the organization and the group of people it serves (Swansburg & Swansburg 2002, p.81). The Vision Statement of the Brisk is: “To be a universal leader in the beverage industry, enthusiastic to provide healthy beverages with the uppermost standard of quality and healthiness and an exemplar for all beverage providers”.

Product Description and Positioning

The company will launch innovative line of energy drinks that would fit in the health related benefits of the Goji berry, with an inspiring list of remedial benefits. Brisk Beverages will begin a major promotion campaign to promote the new energy drink frequently referred to as: “the stimulating drink everybody will be talking about” by the management of the company. Goji Thrust stands out from the heap of extensively popular energy drinks by presenting the health-preoccupied customers of UK a healthy option to an ever- accepted drink one likes and uses to remain up with fast ...