Marketing Plan

Executive Summary

Gulp Beverages is a newly twisted company, which aims to be a market leader in introducing and proffering various kinds of healthy beverages. This report is the marketing plan of the new product of Gulp beverages to be launched with the name of Goji Plunge, which will be a healthy energy drink away from the health risks associated with other beverages and energy drinks. This marketing plan entails the details related to marketing of Goji plunge. It includes the details related to the company and product. It discusses the competitors as well as includes an internal and external macro environmental analysis which leads to the formation of differentiation strategy that Gulp Beverages will assume related to its major competitor. The plan also provides the pricing and distribution plan for Goji Plunge as well as IMC strategy which includes all the advertising, personal selling, sales promotion and other promotional strategies that the company will pursue to achieve its marketing goals. The plan also entails a customer satisfaction plan to measure satisfaction level of the customers and respond to the satisfaction gaps. The marketing plan discusses the company's intention to be a market leader. The marketing plan concludes with a discussion of the most significant trend to affect the business and the intention of the Gulp Beverages related to the trend. An action plan for marketing of Goji Plunge is provided in the appendix

Executive Summaryii

Company introduction1

Company's Mission1

Company's Vision2

Product description2

Marketing goals2

Competitor Analysis3

Strengths and weaknesses of Gulp Beverages4

Strengths4

Weaknesses4

Macro environmental analysis5

Opportunities5

Threats6

Differentiation Strategy6

Market segmentation and target market8

Pricing Strategy9

Distribution Strategy9

IMC Plan10

Advertising strategies for Goji Plunge10

Measuring the effectiveness of the advertising strategies11

Sales Promotion, personal selling and other promotional strategies12

Customer satisfaction plan14

Measuring customer satisfaction14

Addressing the gaps in customer expectations and experiences15

Market leader intention16

Most significant trend to impact the business16

References18

Appendix23

Action plan for the marketing of Goji Plunge23

Marketing Plan

Company introduction

Gulp beverages ltd. is a newly twisted company. The company proffers a selection of ground-breaking healthiness beverages ranging from fresh juices, vitamin tea to energy drinks unified with various natural antioxidants. The company is well aware of life style of its customers, thus will provide a wide range of innovative beverages, and also develop resourceful health solutions to meet all the health related expectations of consumers in United States.

In this report we will discuss the marketing plan of the Gulp Beverages ltd. energy drink. The company will launch of an innovative line of energy drinks “Goji plunge” that would integrate the health benefits of the “super outgrowth”- Goji berry, with a notable list of medical advantages. The main concept idea behind energy drinks are that, they endow with an immediate energy boost. They excite the brainpower and body of the consumers and boost their energy (Lewis 2009).

Company's Mission

The mission statement explains the overall reason of the existence of the organization and function (Swansburg & Swansburg 2002). The mission statement of Gulp beverages ltd. is clear: “Gulp Beverages comprehends its customer's standards of living and develops ground-breaking beverages, inspired health solutions and energetic products to assemble all potential of the health conscious ...