MARKETING PLAN

Marketing Plan

Executive summary

 The paper discusses the marketing plan for Australian Food Innovator's. The paper concentrates on the organic berries. The paper clarifies the marketing mix and application mode inside the global marketing perspective. Australian Food Innovator's perpetually altogether faiths the marketing mix in the control of achieve its mission. Additionally, Australian Food Innovator's everlasting renews its strategies on the marketing mix in the control of encounter the hopes of its customers. Ultimately, Australian Food Innovator's never condones doing marketing science that treats a wide range of experiences approximate the citizens anybody whoever may be fascinated inside rewarding for its Products. Although we all construe a shopping quintessence objectives huge shoppers, Australian Food Innovator's immobile breaches down a market into subgroups with indistinguishable features, which is construe as Market Segmentation. Australian Food Innovator's faiths the market segmentation in the control of promote its Products in the control of the right citizens and in the control of demarcate Products in the control of divergent communities and in the control of sanction it in the control of import more Products overall. Meanwhile, it shall empower it in the control of receive huge shoppers discern as exact and gather higher shopper loyalty. Table of Contents

Executive summary2

Introduction4

Company4

Two Countries6

Situation Analysis-UK7

Entry mode9

Suppliers' power is low9

Buyers' power is high10

Barrier to entry is low10

Rivalry factor is high10

Substitution factor is high11

Target customer11

Product positioning13

Demand forecasts14

Marketing mix strategy16

Conclusion21

Future Implications23

New Customer Focused Programs24

Frequent Shopper Program24

References26

Marketing Plan

Introduction

Company

Australian Food Innovators is an Australian fund with a maxim “live life in the control of the full” and this stringent assure flows through its every element of Product bunch of healthy juices, purees, soft output, Fruit bars and frigid fruits - all delivering highest fullness of flavour. (O'Riodan, 2008)

Marketed beneath the award winning BerrySweet Australia brand and Fresh Attitude Australia brand, the Products are construing for their natural able-bodied ingredients. The Berry Sweet bunch was brought forth inside 2007 via a blueberry rancher from the Snowy Mountains anybody whoever could appearance the exact inference of composing blueberries in the control of enrich a bunch of healthy able-bodied Products. That rancher is immobile with the fund today and has perceived his plan perspective into certainty and commercial success. (Zeitner, 2008)

Australian Food Innovators is spaced inside the nation's Fruit composing heartland of Berri inside the River land area of South Australia. Its fabricating facility aspects approached processing and packaging technologies. The scale and competence of AFI's processing plant sanctions it in the control of in addition offer unity stuffing inside both glass and PET bottles.

 

Product

Fresh Attitude Soft Fruit

AFI is the beforehand fund inside the world in the control of generates Australian desiccated apricots and other Australian stone Fruit that is sulphur free; sugar loose and immobile has full shade of colour and flavour. A ought for asthmatics and the fitness conscience. (Gaskell, 2006)

100% Natural, NO adjoined sugar, No adjoined sulphur, No adjoined chemicals,

Full Fruit shade of colour and zest Fruit is pliable and is obtainable all year

Fresh Attitude boastfully offers the chasing ...