MARKETING PLAN

Marketing Plan

Table of Contents

Introduction2

Discussion2

Target market segments:2

Demographics / psychographics and need / wants relevant to the product:2

Presumed cost to make 'X' in-room air purifier:3

Mark up for retail or sales price for 'X' in-room air purifier:4

Market size:4

Distribution / transportation issues:4

Pro forma profit/loss for the first year:5

References6

Marketing Plan

Introduction

The device that eliminates air contaminants within a room of a house or the air in the house is known as an in-room air purifier. This paper is a marketing plan for the 'X' in-room air purifier, which is the latest in-room air purifier in the marker for domestic air purifiers and is highly beneficial to asthmatics and allergy sufferers. The 'X' in-room air purifier is the best product at eliminating or reducing fine dust particles and second hand smoke from tobacco. The 'X' in-room air purifiers come in two sizes either larger units, which could be attached to the HVAC unit or AHU (Air Handler Unit) found in commercial, medical and industrial settings, or small stand alone units, which could be placed anywhere within a room or lounge of a house.

Discussion

Target market segments:

The target market segments of 'X' in-room air purifier include domestic residential and small scale commercial/industrial customers. The domestic residential potential customers of 'X' in-room air purifier are families, households, people living in apartments, and students in dorms. The small scale commercial/industrial customers of 'X' in-room air purifier include offices with rooms and halls, hospitals, small-scale factories and workshops, and to some extent small shops bars/clubs (Binggeli, 2011).

Demographics / psychographics and need / wants relevant to the product:

The demographics of the target market relevant to 'X' in-room air purifier are mainly the people who have income levels that are above the average level of income in the U.S. These are mainly the people who are above 20 years of age, both genders, and their social status falling under the SEC A and B, and owners of all small scale commercial / industrial setting (as described above under the heading of target market). The psychographics of the target market relevant to 'X' in-room air purifier includes people who are health conscious and people who are aware of the dust particles, germs and other air pollutants that are present in our environment. This includes people who wish for themselves and their loved ones (children) to breathe hygienic air (EPA, 2012). This also includes organization and medical facilities that aspire on providing a hygienic environment to ...